Home Staging Vs. Interior Design
Contrary to what some people believe, a home staging business is nothing like being an interior decorating service. An interior decorator plies their trade by creating room designs to suit the owner or person occupying the space. Many high-end contractors and architects will have an interior decorator they recommend and work with when building a custom home for a client or a corporate facility for a business. The designs the interior decorator proposes and eventually creates in the space reflect the themes of the home owner or for business, the company’s scheme. This is almost the opposite of what a professional home stager does.
The entire purpose of home staging is to create a space that is neutral, a blank canvas so to speak, that will enable a prospective property buyer to envision their own theme or design in the room. The objective is to foster an appearance of uncluttered, functional and welcoming rooms in the home or business facility. This will allow the people being shown the property by a realtor, the ability to visualize inhabiting the space and adding their own special touches. Home staging can be especially important in family dwellings that have recently been placed on the market for sale. Almost every realtor knows that having one of their recent listings staged will increase the odds of an offer being made.
Many realtors who are experiencing a level of difficulty with sellers who are unable to prepare their home for viewing will engage a professional home stager. The often certified home stager will “depersonalize” and remove the clutter from the home, and create as neutral an environment as possible for the realtor to show. With the current state of the economy and the flat-lined level of property sales, home staging businesses are in big demand. Realtors rely on these home staging companies to create a space that is more likely to result in an offer to purchase.
Even development contractors will engage home staging companies to come in and create welcoming neutral rooms in their model homes. They will often seek the advice of a professional home stager as to the color of walls, flooring and appliances to be used in the model units. A model home that has been professionally staged will attract more buyers than one that is bare. Additionally, smaller contractors who buy and renovate older homes will turn to a home stager when it comes time to list the renovated property on the market.
When the real estate market is sluggish, the realtors who are still moving properties are often the ones who regularly utilize the services of a home staging business. Now more than ever, the talents of a professional home stager can make the difference between the home being a quick turn or languishing on the MLS listings for a long time.
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